Bachelor of Digital Business
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Specialized in e-Commerce
Program Overview
Our Bachelor of Digital Business specializes in e-commerce is a three-and-a-half-year undergraduate program, specifically designed to prepare students for the contemporary workforce and a global career especially for the emerging market. The program aims to equip students with an effective digital knowledge and a strong commercial grounding in business by combining theory and practice to build their understanding of business operation alongside the technology development. Students will not only gain analytical, technical, and practical skills, but also soft skills which are integrated into the curriculum in order to provide students with critical thinking, problem-solving, leadership skills and a global mindset so that they can apply their knowledge effectively in future career.
Learning Outcomes
Upon completion of this program, the students will be able to:
- Identify problems and formulate business solutions using technology tools
- Identify the consumer’s behaviors and needs
- Recognize the innovative use of e-Commerce to develop competitive advantage
- Identify key problems hindering successful communication
- Communicate with customers effectively and ethically using electronic media
- Develop technology tools and content strategies essential for running a business
- Analyze branding and pricing strategies
- Apply effective digital communications strategies and tools to boost business
- Evaluate and propose necessary changes to transform the organization.
Future Career
- Digital Marketer
- e-Entrepreneur
- UX/UI designer
- e-Commerce
- Digital Content Creator
- Business Development Officer
- Digital Project Manager / Product Owner
- Digital Transformation Officer/Consultant
Program Structure
Foundation Year
Term 1
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Term 2
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Volunteer (Optional)
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Year 2
Term 1
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Term 2
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Term 3
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Year 3
Term 1
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Term 2
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Internship I
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Term 3
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Year 4
Term 1
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Term 2
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Internship II
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